Advertising expenses by chief brands in
This is not a disclosure but it is led by all telecom service supplier brands- Grameenphone, Banglalink, Aktel, City Cell and Warid. As the telecom market expanded in recent years and competition with other operators amplify day by day, Grameenphone has to spend more on adverts.
On the other hand the rate of expenses growth slowed sharply compared to previous years, advertising spending measured down to 7.2% in 2007. But In 2006 it was 22%. Total article estimates above the line spending in 2007 are estimated total Taka 8.4 billion.
Five of the top six advertisers were mobile operators, with the top ten advertisers secretarial for approximately 54 percent of total spending. The mobile handset maker Nokia also made it on to the top ten lists.
The top 10 categories explanations for almost 80% of total media spend during 2007. In 2006 they are description for about 70%. In terms of actual spending, Telecom sector maintained its top position with a significant increase.
When print media stay behind the largest advertising vehicle with around 43 percent of spending, the cable and satellite channels increase heavily at the expensive of the country's earthly operator, BTV. In total, TV advertising accounted for 36 percent of advertising spending.
Real estate and soft drinks, though characteristic within the top 5 categories actually reduced spending in 2007 over 2006. Real estate declined across two consecutive quarters of 2007. The government concentrated effort generate the turn down
In 2007 in the second quarter, for the first time 80 and 90 second ads were introduced. TV profitable with strange durations akin to 5, 15, 25 seconds are not encouraged by BTV, they surrounding them to the next senior even period like 10, 20, 30 seconds.
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